Gamified Financial Literacy Platform for Kids, Teens & Adults

Helping kids, teens, and adults build better money habits through fun, age-tailored learning app.

Role

Role

Role

UI Designer Intern

Team

Team

Team

Worked with a Product Manager and another UI Intern

Project Domain & Type

Project Domain & Type

Project Domain & Type

Fintech Mobile App

Timeline

Timeline

Timeline

July - September 2020 (3 months)

About IAMIN World

IAMIN is a financial literacy platform that teaches users of all ages how to spend, save, invest, earn, donate, and learn.

IAMIN is a financial literacy platform that teaches users of all ages how to spend, save, invest, earn, donate, and learn.

IAMIN is a financial literacy platform that teaches users of all ages how to spend, save, invest, earn, donate, and learn.

The goal: help users, especially children and teens, become financially aware and confident by turning money learning into a daily habit.

The goal: help users, especially children and teens, become financially aware and confident by turning money learning into a daily habit.

The goal: help users, especially children and teens, become financially aware and confident by turning money learning into a daily habit.

🚩 The Challenge

Our challenge was to build a holistic, gamified platform that makes learning about money fun, approachable, and inclusive across age groups, learning styles, and financial backgrounds.

Our challenge was to build a holistic, gamified platform that makes learning about money fun, approachable, and inclusive across age groups, learning styles, and financial backgrounds.

Our challenge was to build a holistic, gamified platform that makes learning about money fun, approachable, and inclusive across age groups, learning styles, and financial backgrounds.

Summary

• Make it fun, intuitive, and habit-forming

• Design a money app for everyone - from 6 to 60+

Key Goals

🧠 Simplify complex financial topics

🧒 Personalize for different age groups

🧩 Encourage daily habit-building

💡 Our Approach

We broke the problem into 3 key areas:

We broke the problem into 3 key areas:

We broke the problem into 3 key areas:

Pain Point

• Financial concepts feel overwhelming

• No one platform fits all ages

• Hard to form habits

Our Design Response

• Gamified, bite-sized learning tasks

• Personalized flows and content formats per age group

• Earning system tied to real tasks and learning actions

📱 Example: A Day in the App (Kid User)

⭐️ Visual Design

Dark modes, high contrast, & bright hues used across the platform to ensure high engagement & excitement in a financial literacy platform. Custom iconography & illustrations to give the brand the feel of a unique learning platform that is loved by users from all age groups.

✨

✨

✨

Outcomes

These improvements enhanced flexibility, efficiency, and accuracy for both patients and schedulers.

Created a first-of-its-kind platform that blends gamification with financial education

Enabled users from age 6 to 60+ to build daily habits around money and investing

Designed inclusive, accessible workflows that adapted to different learning needs

Made financial concepts less intimidating and more engaging, especially for young users

🙌 Final Note

Thanks for reading!

Thanks for reading!

Thanks for reading!

If you'd like to walk through the design system, flows, or decision-making behind IAMIN, I’d love to chat.

Thank you for reading!

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Feel free to connect let’s chat about
design, product, community, or anything

Feel free to connect let’s chat about design, product, community, or anything

Feel free to connect let’s chat about design, product, community, or anything

I'd love to grab tea to talk about anything - from design and tech to sports and anime. Shoot me an email and we can work something out.

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